Edy’s vision for this shoot aimed to showcase the art of form, colour and light. He needed a location and models that would reflect those elements. Ryan approached us at Gavin Schneider Productions to assist with the shoot.

Ryan Edy is an award-winning sports and lifestyle photographer from London who we have worked with several times in the past. Represented by Crxss Agency, his work is well known, and his aim is to “always involve the viewer in the image.” Additionally, he has collaborated with several well-known brands, including Nike, Subaru, Redbull, and more. Notably, his latest achievement as of 2023 is being shortlisted as a finalist in the prestigious 38th AOP Photography Awards.

GSP had the perfect location. The Inyoni Outdoor Studio had everything Ryan was looking for. To complement the clear blue sky, they applied a coat of orange paint to some of the walls. The chosen models could move and perform while being photographed, highlighting the form of the human body against the vibrant backdrop.

In conclusion, the Big Sky shoot was successful, showcasing Ryan Edy’s exceptional talent and artistic vision. The bold lines of the outdoor studio and the deep blue sky created a visually stunning stage for the models. Their vibrant clothing made them stand out against the backdrop, while their graceful movements brought energy and dynamism to the photographs.

These captivating images have received a shortlist for the prestigious 38th AOP Photography Awards. Congratulations to Ryan Edy for his well-deserved recognition, which showcases his remarkable skill and artistic vision.

For their SS25 campaign, NRBY wanted to celebrate the ease and elegance of their collection in beautiful, sunlit settings. The goal was to tell the story of everyday style that feels effortless — soft fabrics, summer moods, and clothes made for real life.

NRBY is a beloved British brand known for its relaxed, wearable style — crafted entirely from natural fabrics like cotton, linen, silk, cashmere, and viscose. Their pieces are made to feel good against your skin and designed for everyday life that can take you everywhere.

Shot by the talented Mark Newton, the campaign spanned some of Cape Town’s most charming locations. From the refined beauty of Montpellier in Franschhoek to the textured backdrop of Inyoni Village and a breezy drive through Bree Street in a vintage convertible, the shoot captured the brand’s signature relaxed luxury.

Gavin Schneider Productions ensured smooth planning, permits, and seamless transitions between locations - allowing the creative team to focus fully on bringing the NRBY vision to life.

The final images radiate warmth, ease, and movement - perfectly reflecting the feel-good fabrics and versatile style NRBY is known for.

The creative direction for the Joules campaign was rooted in the brand’s iconic British country heritage. We focused on bringing to life the charm of a country-style home and garden, highlighting outdoor activities like pickleball and croquet, all in a picturesque garden setting. The prop-heavy brief called for vintage-inspired sports equipment, garden furniture, and accessories, evoking a sense of nostalgia and tradition. Tea in a beautifully manicured English garden tied everything together, perfectly capturing the essence of relaxed, countryside living.

We’ve had the pleasure of working with Joules, a be loved British clothing and homeware brand inspired by the charm of British country living, for several years. Their vibrant, quintessentially British style brings a unique energy to every project we collaborate on. Our most recent campaign with Joules continues to celebrate their signature blend of traditional contemporary flair.

To bring the creative brief for Joules to life, we focused on creating a setting that perfectly embodied the brand’s countryside charm. Luckily, Cape Town offers a wide variety of British-style manors and country houses with stunning gardens. After careful consideration, our team suggested several country-style locations, and the campaign was ultimately shot at the beautiful Ballaster, Bishopview, and Heatherfields. Each location contributed to the classic and vintage feel the brand envisioned.

Leading the prop-heavy brief, our talented stylist Mandy Nash worked her magic, sourcing vintage sports equipment, garden furniture, and accessories to evoke the nostalgic, country-lifestyle aesthetic. From croquet sets to tea service in the garden, every detail was carefully curated to capture the timeless elegance that Joules is known for.

This year, Kennel & Schmenger wanted to capture their Summer 2024 collection against an urban backdrop. The brief called for a shoot in an edgy, modern concrete jungle with cityscapes prominently featured in the background. This setting was chosen to highlight the brand's contemporary style and align with the dynamic, urban lifestyle of their customers.

Our long-standing collaboration with Kennel & Schmenger continues to thrive, showcasing the brand's enduring commitment to tradition, craftsmanship, lifestyle, and quality. For over 100 years, Kennel & Schmenger has been a key brand in the premium segment, producing high-quality, timeless shoes in Germany. Our Summer 2024 campaign in Cape Town beautifully captured their unique signature and commitment to slow fashion, highlighting their dedication to sustainability and timeless design.

We suggested the cut-off highway in the city center of Cape Town as the perfect location to meet the Kennel & Schmenger brief. This setting provided a stunning backdrop of the city and its skyscrapers, perfectly capturing the desired urban, edgy vibe. Talented photographer Knut Woerner brought this vision to life, producing incredible images that showcased the urban scapes to the fullest, making the campaign a resounding success.

KALITA's new Spring/Summer global campaign showcases the brand's dresses that are suitable for any time of the day. This involved shooting the local talent in various locations around Cape Town during both the afternoon and evening. To create a unique visual appeal, the campaign utilized different props including the model sporting a cool surfboard at night.

KALITA is a luxury fashion brand that draws inspiration from the elegant fashion icons of the 60s. The brand is known for its beautiful and versatile dresses, with a focus on open-back designs. KALITA approached Gavin Schnieder Productions to collaborate on their new spring/summer global campaign.

In conclusion, the shoot portrayed a high-end fashion model with global appeal, emphasizing the brand's luxurious feel. GSP sourced and booked all the crew, equipment, and models for the shoot locally. The talented Mark Newton, who has collaborated with GSP for many years, captured the campaign. We spent the afternoon at Clifton Beach, with its beautiful white sand and blue sky backdrop. Later in the evening, we moved to the exterior of La Perla and Grand Pavilion to demonstrate the transition from a day to a night look. The brand's owner and designer travelled from the UK to Cape Town to personally oversee the costume and makeup aspects of the shoot, ensuring the perfect execution of the brand's vision.

In summary, the high-end fashion shoot truly showcased luxury and global appeal. GSP's meticulous attention to detail in sourcing and booking local talent and equipment resulted in flawlessly executing KALITA's vision.

For their Spring/Summer 2025 campaign, Joules brought a charming “Moules & Boules” concept to life — a sun-soaked road trip filled with easy-going holiday vibes and timeless preppy style. The aim was to capture a lighthearted and aspirational feel, with a touch of French-inspired flair, across picturesque Cape landscapes.

Joules is a much-loved British lifestyle brand known for its classic yet playful style, combining heritage-inspired fashion with a sense of fun and adventure. A returning client of Gavin Schneider Productions, Joules always brings fresh, imaginative concepts that make every shot a joy to produce.

Shot by the incredibly talented Adam Fussell, this campaign journeyed through some of the Cape’s most stunning wine country. The team began at Moyo Vineyards in the scenic Hemel-en-Aarde Valley and made their way to Montpellier in Franschhoek — all with a carefully sourced vintage prop car that added a nostalgic, carefree mood to the visuals.

Gavin Schneider Productions managed every element on the ground, ensuring smooth logistics and access to iconic locations. From sourcing authentic props to coordinating travel routes and capturing the golden-hour magic, every detail was considered.

The final imagery embodied the spirit of summer — relaxed, stylish, and full of joy. With strong creative direction, a dream team of collaborators, and the backdrop of South Africa’s rich landscapes, the SS25 collection came to life beautifully.

Another successful collaboration between Joules and Gavin Schneider Productions — proving again why Cape Town remains a world-class destination for photographic stills production.

Mountain Warehouse wanted a visually engaging campaign that resonated with their target audience. The goal was to capture the essence of the brand's values and connect with outdoor enthusiasts. They desired a sense of open-spaced freedom and community in the imagery. The setting had to be picturesque yet unpretentious, while the models needed to exude a friendly and approachable vibe.

Mountain Warehouse is a brand that specializes in providing affordable camping gear and outdoor merchandise. With a focus on making outdoor activities accessible to everyone, they offer a wide range of products for camping, hiking, and other outdoor adventures. Mountain Warehouse aims to create a sense of community and camaraderie among outdoor enthusiasts while emphasizing a down-to-earth, fun-loving spirit.

Gavin Schneider Productions rose to the challenge presented by Mountain Warehouse. They scouted various locations such as mountains, forests, and sweeping gardens to create the desired atmosphere. Meticulous planning ensured the selection of models who embodied the brand's image of friendliness, fitness, and accessibility.

Through careful execution, the production team delivered a visually captivating campaign. The images showcased Mountain Warehouse's affordable camping gear and outdoor merchandise in a relatable and appealing manner. The campaign successfully conveyed the down-to-earth and fun-loving spirit of the brand.

The creative direction for the Pour Moi campaign centered around empowering women to embrace their confidence and live for themselves in a world that often overlooks them. The essence of “doing it the Pour Moi way” was about carving out that special space and time for self-celebration.This campaign is all about owning your moment and doing what makes you feel incredible.

It is always a pleasure to welcome clients back to Cape Town. Pour Moi is a British brand with a singular mission: to make sophisticated, elegant lingerie and swimwear accessible to everyone. Renowned for their innovative designs that cater to all sizes, Pour Moi combines fashion-forward thinking with affordability, creating products that empower and inspire confidence.

To bring this creative brief to life, we focused on making the product the undeniable star of the show. Our approach involved using carefully chosen locations and props to accentuate the beauty of the swimwear and lingerie. Our incredible team of stylists played a crucial role in enhancing the visual impact, selecting props with colors that perfectly complemented the product throughout the campaign.

Based on the creative brief, we selected locations that aligned with the desired tone and aesthetic. The stunning settings included Preekstoel at Kraalbaai Beach, Apollo Beach House in Hermanus, and Montana Der Mar in Camps Bay. Each of these locations provided the perfect backdrop to highlight the sophistication and elegance of Pour Moi’s collection, ensuring the product shone in every shot.

The goal for this campaign was to celebrate 

, Avon’s best-selling fragrance, and bring to life its dreamy notes of freesia, jasmine, and vanilla musk. The creative direction centered on showcasing the strength, grace, and individuality of women everywhere—wrapped up in the essence of a fragrance that has stood the test of time.

Avon, a global beauty brand synonymous with empowering women, has partnered with Gavin Schneider Productions on several successful campaigns over the years. Known for their iconic fragrances, Avon continues to celebrate the extraordinary attributes of women worldwide through timeless storytelling and products that resonate across generations.

Over the course of two days, our team meticulously produced the shoot at the incredible Inyoni Studios, a perfect backdrop for this fragrance celebration. Photographer 

 captured the essence of the campaign with striking visuals that reflected both elegance and empowerment. GSP’s production team handled every detail from sourcing and booking local talent, crew, and equipment to managing locations and logistics - ensuring flawless execution.

 The result was a seamless production that aligned perfectly with Avon’s vision, honoring women through one of their most beloved fragrances.

We undertook the responsibility of producing a series of images for Davidoff's centenary campaign. The client expressed their desire to capture all models in silhouette against exquisite backdrops that would embody the brand's premium quality. The shoot was arranged on short notice, presenting us with a thrillingly tight deadline.

Davidoff Cigars is a well-known cigar manufacturer that produces premium cigars known for their quality and craftsmanship. With Davidoff's centenary campaign, they wanted a series of images that would reflect the brand's premium quality and celebrate its long history.

Despite the challenging time constraints, we successfully delivered images that surpassed the client's expectations. We carefully selected top professional models, ensuring impeccable profiles and postures that perfectly embodied the brand's essence. The shoot took place on a rooftop terrace in Cape Town, where we ingeniously recreated a section of The Grand Hotel using scaffolding and enchanting fairy lights.

For this project, we enlisted the experienced photographer Dean De Sparengo. The pressure of the tight deadline brought out the best in our team, who demonstrated exceptional attention to detail and expertise in model scouting and casting, location scouting and recce, equipment hire, and transport hire. As a result, we achieved a triumphant outcome that not only fulfilled the client's requirements but also surpassed their expectations.

The primary objective of the Uber Eats advertising campaign was to showcase the convenience and quality of Uber Eats’ food delivery service. It required a visually stunning production that would engage viewers and communicate the message effectively. The brief emphasized the need for a high level of attention to detail, particularly in the presentation of the food. The campaign sought to highlight the diverse range of cuisines available through Uber Eats, appealing to the varied tastes of millennials.

Uber Eats is a top online food delivery platform, connecting users with a wide range of restaurants. With a user-friendly app, customers can order food conveniently and track deliveries in real time. They approached us at Gavin Schneider Productions to produce their Uber Eats Advertising Campaign.

GSP brought a professional chef on set to ensure visually appealing food, preparing dishes to the highest standard and capturing the attention of the target audience. The team sourced specific locations and selected furniture to create an authentic and visually pleasing retro backdrop. They dedicated significant effort to sourcing and incorporating a wide range of props, enhancing the campaign’s visual impact and storytelling. We also chose a diverse and charismatic cast of characters that resonated with the audience, captivating viewers and leaving a lasting impression on billboards and pages.

In conclusion, the collaboration between Gavin Schneider Productions and Uber Eats resulted in a highly successful and engaging advertising campaign. Like a hot meal ordered off the menu and delivered bang on time, it all came together.

The brief for the Canon campaign aimed to inspire the audience to explore a variety of lenses to capture subjects in new and interesting ways, or simply with higher quality than before. The campaign's layout, designed to be energetic, bold, and confident, utilized a grid system to showcase 1, 2, 3, or 4 examples of images taken with different lenses, illustrating the versatility and unique qualities of each lens. By showing multiple angles of the same subject, the campaign effectively highlighted how the right lens can transform a good photograph into a great one.

We were extremely excited to work with Canon, a global leader in photographic and digital imaging solutions, to showcase the versatility and quality of their diverse lens range. The campaign in Cape Town highlighted Canon's commitment to innovation and excellence in capturing stunning visuals, demonstrating the remarkable capabilities of their lenses in various settings.

With Cape Town's diverse talent pool and incredible locations, we opted for shooting at the vibrant Philippi Village, which boasts a unique blend of urban, rural, industrial, and natural elements, contributing to its distinctive character within the city. For the beach scenes, we chose the stunning Camps Bay beach, known for its palm tree-lined walkways and picturesque views. The talent did not disappoint; we cast incredible street dancers, fitness and sports enthusiasts, and captured the rich diversity of ethnicities that Cape Town has to offer. These choices perfectly aligned with the brief's call for versatility and dynamic visuals, resulting in a campaign that truly showcased the capabilities of Canon's lenses.

Chevy approached us at Gavin Schneider Productions to produce the Chevrolet Captiva Global Campaign, aiming to showcase the versatility of the new Chevy Captiva vehicle. The shoot required us to capture diverse scenarios that would resonate with the target market. The client emphasized the importance of capturing the spirit of adventure while highlighting the car's urban appeal.

Chevrolet is a well-known car manufacturer that produces vehicles that are made for both city life and road trips. With the launch of their new vehicle, they needed a series of images that would showcase the new Captiva’s versatility and appeal to their target market.

We proposed shooting in Cape Town, renowned for its diverse locations and exceptional detailing and support services. We selected Pete Seaward, an experienced photographer, to capture the images. Leveraging our expertise in location scouting and equipment hire, we delivered a series of images that surpassed the client's expectations.

The shoot encompassed various locations throughout Cape Town, including bustling city streets and picturesque coastal roads. The team and models collaborated to capture the essence of adventure and highlight the car's versatility. We successfully completed the shoot within the allocated budget and timeline, leaving the client highly satisfied with the results.

Our careful attention to detail and proficiency in location scouting and equipment hire culminated in a triumph, fulfilling the client's requirements and surpassing their expectations.

The Chevrolet Captiva Global Campaign was a success.

Sacoor Brothers approached GS Productions with the objective of finding a skilled photographer for their campaign in Cape Town. The client wanted someone who could capture the essence of their brand while utilizing the unique backdrop and natural lighting of the city. We were entrusted with the task of recommending a photographer who could meet these requirements and deliver exceptional results.

Sacoor Borthers, a renowned fashion brand, approached us for their latest campaign. Traditionally, they had shot their campaigns in Los Angeles. However, they wanted to explore the creative potential of Cape Town.

Gavin Schneider immediately thought of Matthew Brookes as the perfect fit for Sacoor Brothers' campaign in Cape Town. Brookes, a talented photographer, had been raised in South Africa and had a close connection with Gavin since the early 90s. In fact, Gavin had even lent his cameras to Brookes when he was just starting out.

Despite Brookes' current status as one of the most sought-after celebrities and fashion photographers in the world, GS Productions approached him with the opportunity. Recognizing the significance of the project and his deep connection to Cape Town, Brookes agreed to be a part of it.

The 3-day shoot took place at a magnificent house located in Constantia. Brookes immediately fell in love with the location, praising its exceptional natural lighting, which he considered one of the best he had ever worked with. With his expertise, Brookes effortlessly captured the spirit of the Sacoor Brothers' brand, blending it harmoniously with the captivating landscapes and unique atmosphere of Cape Town.

The production turned out to be a success. As a testament to the fruitful collaboration and the remarkable outcome, Sacoor Brothers decided to return to Cape Town the following year for another campaign, once again with Matthew Brookes as their chosen photographer.

EVARAE approached Gavin Schneider Productions to help bring their refined resort wear collection to life in a setting that complemented the brand’s luxurious yet effortless aesthetic. The creative direction called for expansive coastal backdrops, soft color palettes, and clean architectural lines — a campaign that felt sun-drenched, serene, and elevated.

EVARAE is a luxury swimwear and ready-to-wear brand that champions sustainable design, timeless silhouettes, and elegant minimalism. With a focus on conscious living and elevated resort style, EVARAE consistently delivers collections that balance sophistication with a sense of ease and femininity.

Captured by the talented Mark Newton, this visually striking campaign took place at the iconic Castle Rock location in Cape Town. With the ocean shimmering in the background and the clean, sculptural architecture framing each shot, the setting provided the perfect canvas for EVARAE’s exquisitely crafted swimwear and apparel.

In addition to Castle Rock, the production team sourced a striking salt pan location that offered an unexpected burst of soft pink hues — adding visual contrast and enhancing the tone of the collection. Gavin Schneider Productions handled all logistics, permits, crew coordination, and location access, ensuring a seamless and creatively rewarding shoot.

The final visuals were nothing short of breathtaking. From the luminous coastal light to the soft textures of the salt pans, the campaign captured the understated elegance of EVARAE’s designs while staying true to the brand’s identity.

Louis Vuitton approached us at Gavin Schneider Productions to create a visually captivating campaign titled "The Journey." The objective was to showcase the brand's products, particularly the iconic Louis Vuitton Luggage while capturing the essence of adventure and luxury. The campaign aimed to resonate with the target audience and reinforce Louis Vuitton's reputation as a leader in the luxury industry.

Louis Vuitton, a renowned luxury brand, is the client for this case study. With a rich heritage and global recognition, Louis Vuitton is synonymous with high-end fashion and accessories. The brand is known for its exquisite craftsmanship, iconic designs, and commitment to providing customers with a luxurious experience.

We embarked on an ambitious journey to bring "The Journey" campaign to life. The team enlisted the expertise of renowned photographer Annie Leibowitz to capture the visuals. In addition, the campaign featured the participation of Bono, the acclaimed musician, and his wife Ali Hewson, creating a trifecta of famous names at the top of their games.

To achieve the desired aesthetic, we sourced two Trail Dragger Bush Planes and extensively scouted locations throughout Kenya. After careful consideration, a tented lodge in the Mara was selected, offering a picturesque backdrop that embodied the spirit of adventure and luxury.

However, unforeseen circumstances arose...

When the entire region experienced flooding just weeks before production. In response, the team swiftly relocated the shoot to Tswalu, a lodge close to the Botswana border. Despite the challenges, the production company managed to accommodate a group of thirty people, including Bono, Hewson, and Leibowitz, in a lodge designed for fifteen.

Amfar approached Gavin Schneider Productions to produce one of the images in a series of portraits featuring the world's most influential people, aimed at raising funds for AIDS relief. The portrait focused on Nelson Mandela, the renowned anti-apartheid activist and former President of South Africa. We were privileged to be selected as the production company entrusted with overseeing the shoot.

AMFAR, also known as the Foundation for AIDS Research, is a non-profit organization with a global presence. Their mission involves actively promoting research on AIDS, educating people about HIV treatment and prevention, and advocating for public policies concerning AIDS.

Renowned photographer Mark Seliger, widely regarded as the best of the best, captured the portrait of Mandela. The shoot took place in a makeshift studio in George, along the Cape's Garden Route, during Mandela's 46664 concert tour. Despite challenges, including Mandela's illness and the potential last-minute cancellation, we were determined to succeed.

With meticulous planning and attention to detail, we set up everything for the shoot. When Mandela entered the room, his presence was unmistakable—luminous and awe-inspiring. Seliger skillfully captured this essence, creating a portrait that became a series highlight.

Our professionalism and adaptability were crucial in ensuring the shoot's success, given Mandela's condition. We remained prepared for any eventuality, overcoming obstacles to make the shoot possible. The Amfar Portrait Series was a success.

To highlight the technical capabilities of the clothing, the brand needed a technical shoot that would effectively convey the clothing's features. The challenge was to create an environment that would simulate extreme weather conditions in Cape Town, South Africa.

ASICS is known for its high-quality, performance-driven products, which incorporate innovative technology and design to help athletes achieve their best. Recently they launched a new season of thermal activewear. They approached us at Gavin Schneider Productions to shoot their Asics Global Campaign.

To accomplish this, GSP brought in high-powered lighting, flashes, generators, and bowser trucks. They commissioned a special effects company to create a dark, stormy night's battle against the elements in Civic Square, located in the city center of Cape Town. The objective was to transform a mild Cape Town summer evening into a stormy, sleeting, and snowy environment.

Securing permits from the city council was crucial in obtaining the chosen locations for the shoot. The production team cordoned off areas to ensure a spacious and unrestricted space, free from public walking and vehicles. They utilized specific buildings as backdrops, allowing them to create the desired atmosphere that could represent various locations worldwide.

The resulting photographs and videos became essential elements of Asics' marketing campaigns, effectively showcasing the technical capabilities of their clothing in extreme weather conditions.

Shell's objective was to create a campaign that not only showcased its commitment to innovation and environmental responsibility but also effectively communicated its leading position in the energy industry and its dedication to a sustainable future. With a global audience in mind, the campaign needed to be visually striking while effectively conveying the message of sustainability and innovation.

Shell, a global group of energy and petrochemical companies, is renowned for its innovative and environmentally responsible approach. Operating in over 70 countries, Shell offers a wide range of products and services to customers worldwide. Recognizing our expertise in location scouting, set design, and casting, Shell entrusted us at Gavin Schneider Productions with their upcoming campaign.

We assembled a team of local Cape Town experts to tackle the logistical challenges of the shoot. Firstly, drone specialists conducted a thorough recce, measuring angle heights. Additionally, massive trucks and a cherry picker vehicle were deployed for elevated long view shots. Moreover, ultra-modern commercial buildings and glass-fronted car depots were utilized as backdrops. Working closely with the client, we ensured that the shoot locations and sets precisely reflected their vision.

Our team meticulously planned and executed intricate sets that adhered to a highly specific brief. Every detail was carefully considered to achieve a visually striking representation of sustainability and innovation. Leveraging cutting-edge technology and techniques, we created sets that were both stunning and environmentally responsible.

The casting process posed its own challenges. Consequently, we dedicated significant effort to find the ideal mix of models that accurately embodied the campaign's message of sustainability and innovation, encompassing a diverse range of character models representing a global talent pool.

Despite the immense logistical demands, our team's diligence paid off. As a result, the outcome was a visually striking campaign that effectively conveyed the message of sustainability and innovation. By incorporating cutting-edge technology, meticulous set design, and diverse casting, we successfully showcased the client's unwavering commitment to innovation and environmental responsibility.

For this specific Swiss RE global campaign, they sought to create a visually captivating series of images. The campaign required the following:

Search for a private wind farm (as state-run turbine farms were not suitable for shooting).

Sourcing of a specific stock of cattle from a commercial estate.

Permission to pour concrete onto a half-built edifice.

Finding a model who was also an experienced climber to ascend to the top of the building.

The replication of the aftermath of an earthquake by scouting a dilapidated structure that could be partially rebuilt.

Swiss Re, one of our longstanding clients, collaborated with GSP to create a global campaign that showcased grand-scale images of devastation and regeneration. As an insurance company, Swiss Re often aims to highlight the impact of natural disasters and the importance of resilience. These campaigns require epic productions to effectively convey their message.

Gavin Schneider Productions (GSP) skillfully carried out a complex campaign for Swiss Re. They paid close attention to detail and demonstrated expertise in different production aspects. GSP designed sets and employed special effects to recreate a flooding river, while skillfully calibrated rain machines produced an authentic rainstorm.

Through research and securing a private wind farm, GSP captured breathtaking shots that showcased the power of wind energy. The team acquired a whole wheat crop and constructed a jetty, enhancing the campaign's authenticity and visual impact.

GSP carefully selected specific cattle to highlight the resilience of communities affected by natural disasters. They obtained permission to pour concrete onto a partially constructed building, symbolizing the commitment to building stronger structures. An experienced climber added an awe-inspiring element by ascending a building, and a dilapidated structure was discovered and partially rebuilt to replicate the aftermath of an earthquake. These efforts effectively conveyed the message of resilience and regeneration.

The end result of the Swiss Re global campaign was an impressive collection of images that met Swiss Re's objectives and showcased GSP's ability to deliver outstanding productions.

The goal of the Samsung Advertising Campaign was to convey the tablet's durability and versatility in various challenging scenarios. The production team was tasked with capturing footage that would suggest the tablet's ability to endure extreme conditions while remaining functional. The brief emphasized the tablet's user-friendly features, highlighting that even a child could easily operate it. Additionally, the campaign aimed to establish trust by showcasing the tablet's reliability in preserving precious family memories and milestones.

Gavin Schneider Productions collaborated with Samsung, a leading technology company, for a production aimed at showing off the exceptional qualities of Samsung's new tablet. The tablet was designed to be durable, user-friendly, reliable, and able to withstand an active lifestyle. It was also intended to be waterproof, dirt-proof, and difficult to break.

To meet the objectives of the brief, Gavin Schneider Productions took on an ambitious approach. They strategically planned indoor and outdoor shoots, ensuring a wide range of environments to demonstrate the tablet's resilience. Locations included tree settings, forests, and nighttime scenes, all in Cape Town.

Cape Town's abundant natural light, known for its brightness, warmth, and vivid colours, provided an ideal backdrop for natural-lit shots. However, creating rain during the South African summer proved challenging, as Cape Town typically experiences rainfall during winter. To overcome this obstacle, the production team called upon a special effects water truck equipped with a power hose and sprinkling system to simulate rain as needed.

In order to capture the tablet's performance in low-light conditions, the team conducted night shoots. They carefully managed the lighting setup, ensuring the crew's presence did not interfere with the beauty of the stars. This required them to work in the dark, relying on their expertise and experience to achieve the desired visual effects.

The true stars of the production were a local young girl, specifically cast for her natural charm and ability to handle each setup effortlessly. Her presence added authenticity and relatability to the campaign, showing that the tablet was suitable for people of all ages. The chosen location, a sprawling manor house nestled within its own private forest in Constantia, provided a picturesque and versatile setting that catered to various scenes. This one-stop production shop allowed for seamless coordination and minimized logistical challenges.

By combining the diverse settings, strategic use of lighting, and the engaging performance of the young girl, Gavin Schneider Productions successfully delivered a captivating Samsung Advertising Campaign. The final product effectively conveyed the tablet's durability, user-friendliness, reliability, and its ability to preserve precious memories, solidifying Samsung's position as a leading brand in the technology market.