KALITA's new Spring/Summer global campaign showcases the brand's dresses that are suitable for any time of the day. This involved shooting the local talent in various locations around Cape Town during both the afternoon and evening. To create a unique visual appeal, the campaign utilized different props including the model sporting a cool surfboard at night.

Kalita

Joules

KALITA is a luxury fashion brand that draws inspiration from the elegant fashion icons of the 60s. The brand is known for its beautiful and versatile dresses, with a focus on open-back designs. KALITA approached Gavin Schnieder Productions to collaborate on their new spring/summer global campaign.

In conclusion, the shoot portrayed a high-end fashion model with global appeal, emphasizing the brand's luxurious feel. GSP sourced and booked all the crew, equipment, and models for the shoot locally. The talented Mark Newton, who has collaborated with GSP for many years, captured the campaign. We spent the afternoon at Clifton Beach, with its beautiful white sand and blue sky backdrop. Later in the evening, we moved to the exterior of La Perla and Grand Pavilion to demonstrate the transition from a day to a night look. The brand's owner and designer travelled from the UK to Cape Town to personally oversee the costume and makeup aspects of the shoot, ensuring the perfect execution of the brand's vision.

In summary, the high-end fashion shoot truly showcased luxury and global appeal. GSP's meticulous attention to detail in sourcing and booking local talent and equipment resulted in flawlessly executing KALITA's vision.