EVARAE approached Gavin Schneider Productions to help bring their refined resort wear collection to life in a setting that complemented the brand’s luxurious yet effortless aesthetic. The creative direction called for expansive coastal backdrops, soft color palettes, and clean architectural lines — a campaign that felt sun-drenched, serene, and elevated.

Evarea

Canon

EVARAE is a luxury swimwear and ready-to-wear brand that champions sustainable design, timeless silhouettes, and elegant minimalism. With a focus on conscious living and elevated resort style, EVARAE consistently delivers collections that balance sophistication with a sense of ease and femininity.

Equipment Hire

Location Scouting

Transport Hire

Accommodation

Crew and Supplier Sourcing

Captured by the talented Mark Newton, this visually striking campaign took place at the iconic Castle Rock location in Cape Town. With the ocean shimmering in the background and the clean, sculptural architecture framing each shot, the setting provided the perfect canvas for EVARAE’s exquisitely crafted swimwear and apparel.

In addition to Castle Rock, the production team sourced a striking salt pan location that offered an unexpected burst of soft pink hues — adding visual contrast and enhancing the tone of the collection. Gavin Schneider Productions handled all logistics, permits, crew coordination, and location access, ensuring a seamless and creatively rewarding shoot.

The final visuals were nothing short of breathtaking. From the luminous coastal light to the soft textures of the salt pans, the campaign captured the understated elegance of EVARAE’s designs while staying true to the brand’s identity.