For their SS25 campaign, NRBY wanted to celebrate the ease and elegance of their collection in beautiful, sunlit settings. The goal was to tell the story of everyday style that feels effortless — soft fabrics, summer moods, and clothes made for real life.

NRBY

Joules

NRBY is a beloved British brand known for its relaxed, wearable style — crafted entirely from natural fabrics like cotton, linen, silk, cashmere, and viscose. Their pieces are made to feel good against your skin and designed for everyday life that can take you everywhere.

Full-Service Project Management

Crew and Supplier Sourcing

Equipment Hire

Accommodation

Location Scouting

Prop Sourcing

Catering

Transport Hire

Permit Applications

Shot by the talented Mark Newton, the campaign spanned some of Cape Town’s most charming locations. From the refined beauty of Montpellier in Franschhoek to the textured backdrop of Inyoni Village and a breezy drive through Bree Street in a vintage convertible, the shoot captured the brand’s signature relaxed luxury.

Gavin Schneider Productions ensured smooth planning, permits, and seamless transitions between locations - allowing the creative team to focus fully on bringing the NRBY vision to life.

The final images radiate warmth, ease, and movement - perfectly reflecting the feel-good fabrics and versatile style NRBY is known for.